Welcoming the Holidays with Christmas Cards & New New Year Planners | The Yellow Spectacles

November 23, 2020

Welcoming the Holidays with Christmas Cards & New New Year Planners


Welcoming the Holidays with Christmas Cards & New New Year Planners 


When it comes to selecting your annual end of the year holiday cards as well as the beginning of the year planner, there is often a lot of pressure as well as indecisiveness.


Holiday cards are ways we neatly summarize the year in a pretty little envelop. As for planners, they act as beacons of light, hope, & a hint of mystery to what the New Year will have in store for us. 


Christmas Cards Creation Tips 



As you can imagine, selecting one, & only one is a tough call to make. Luckily, experts at Papier & Artifact Uprising have shared their insider tips & tricks to selecting & creating the perfect holiday card. Also, tips to picking & actually using your new New Year planner are as follows.


Note, I have been gifted my 2020 seasonal holiday cards & 2021 planner from Papier. All opinions are my own. 


On behalf of Artifact Uprising, Chief Marketing Officer, Kristin Peters shared her holiday card planning & creating tips. 



"Scrolling through your phone and finding shots that capture a feeling or the personality of your family, even if they aren’t perfect, and making these imperfect shots the centerpiece of your holiday card will serve as a reminder of what we can be thankful for."


The Yellow Spectacles:

For those who never sent a custom holiday card before, what tips/advice do you have? 


Artifact Uprising:

For many, the biggest hurdle to overcome is thinking they need that perfectly posed and polished photo for their holiday card. What this year has really shown is that while we haven’t had some of those big celebrations or Instagram-worthy vacations, there are thousands of little moments that are worth celebrating – whether it was teaching your kids how to cook, backyard picnics with your quaren-team, or a daily walks in your own city. In many cases, we’re seeing our customers choose more authentic and candid photos for their cards this year as a way of acknowledging how imperfect 2020 has been for all of us.  

Scrolling through your phone and finding shots that capture a feeling or the personality of your family, even if they aren’t perfect, and making these imperfect shots the centerpiece of your holiday card will serve as a reminder of what we can be thankful for.



TYS:


For years, people always staged a holiday-themed photoshoot for their holiday cards, but have you seen a trend towards people using non-holiday memories? Like milestones/vacation/ special memories when making their cards?



Artifact Uprising:


This year we are seeing customers choosing to feature more real and authentic moments from their own camera rolls for their holiday cards.  A lot of the pretense has gone out the window...people are being more open about sharing and celebrating their real, true selves, imperfections and all!  It’s refreshing, and exciting to see because these are the moments that stand out from the crowd and make you uniquely you. This year, we've seen customers include everything from masked selfies and self-timer family photos to quarantine baking shots, socially distanced front porch photos, and snaps from summer road trips. In lieu of professional family photos, one customer even had their favorite artist draw a family portrait for their cards instead. 



TYS:


As everything is different this year, why do you think sending cards is so important?


Authentic Christmas Cards Ideas 


Artifact Uprising:


COVID has prevented us from being with the people we care about, and as a result, people are craving connection & engagement more than ever before. Many of us are experiencing COVID fatigue as well -- the novelty of trying new hobbies has worn off, we’ve run out of things to watch, etc.  Sending holiday cards is a project that addresses both needs -- it allows you to engage your creative side and also creates a meaningful connection with the people you care about most.  



Continued...


Though it’s definitely been a challenging year, people are looking for ways to let the people they care about know that they are thinking about them. I think there’s also something powerful in taking a moment to pause and reflect on the positive moments that did happen this year and using a photo holiday card to share those moments with family and friends.


Picking the Perfect Planner 


"...you can use the planner to keep track of your day-to-day, working from home life - whether that’s what you plan to cook in the coming week, what exercise you want to do, your to-do lists, and also just how you’re feeling - it’ll be so nice to see all you’ve achieved and done during this unusual time when things return to ‘normal’"

How to Pick & Use Your New New Year Planner with Papier 


On behalf of Papier, Sophie Agar, Brand Director, was able to give an exclusive to all of you who are a bit on-the-fence when it comes to planner shopping. 

The Yellow Spectacles:

There are so many beautiful planners to choose from...any advice for those indecisive on a kind?

 

Papier:

We struggle to choose ourselves! To help narrow down your choices, it’s worth thinking about whether you’re after something bold & colorful or plain & simple - we have an incredible selection of floral designs which are so popular, but our new French-inspired collection is perfect for those looking for something classic and chic. I think sometimes it’s best to just scroll and see what you’re instinctively drawn to - it’s the same approach I take to going around an art exhibition - walk towards the pieces that draw you in.

 
 
TYS:

Any tips to actually using your planner within the New Year...?



Papier:

With in-person events less common currently, you can use the planner to keep track of your day-to-day, working from home life - whether that’s what you plan to cook in the coming week, what exercise you want to do, your to-do lists, and also just how you’re feeling - it’ll be so nice to see all you’ve achieved and done during this unusual time when things return to ‘normal’

Continued...

Finally, try to keep your planner neat & tidy - it will help you plan better & be more productive!

Paperie 2021 Planner 


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Follow Artifact Uprising on Instagram & Papier on Instagram

Finally, if you'd like one of the holiday cards {from me this year} email inquiries to Helloyellowspecs@gmail.com. Cards are limited to a first-come, first-serve basis. 

 
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